No one defined good design better than Dieter Rams, the legendary designer behind Braun’s minimal yet powerful aesthetics.
His 10 principles aren’t just for product design—they apply to branding, web design, content creation, and the entire digital landscape. Here’s how:  

1. Good design is innovative Great branding doesn’t copy—it leads. We believe in fresh perspectives that push boundaries while staying true to a brand’s essence.  

2. Good design makes a product useful A website, a logo, or a campaign should have a purpose. If it doesn’t connect, engage, or communicate, it’s just decoration.  

3. Good design is aesthetic Beauty in branding isn’t just about colors and fonts. It’s about creating harmony, balance, and emotion—making people feel something.  

4. Good design makes a product understandable Your audience should get it instantly. Whether it’s a website, social media post, or packaging, clarity beats complexity.  

5. Good design is unobtrusive Design should enhance your brand, not overpower it. The best visuals and content integrate naturally into the user’s experience.  

6. Good design is honest Authenticity is everything. No gimmicks, no over-promising—just a brand that speaks its truth with clarity and confidence.  

7. Good design is long-lasting Trends come and go, but timeless design stays relevant. We build brand identities and content strategies that stand the test of time.  

8. Good design is thorough down to the last detail Every touchpoint matters—your logo, your website’s UX, even the tone of your captions. Consistency and precision build trust.  

9. Good design is environmentally friendly Sustainable branding goes beyond eco-friendly materials—it means building a brand with purpose, meaning, and lasting impact.  

10. Good design is as little design as possible Simplicity is power.

Cutting through the noise with a clear, well-crafted message and visual identity is what makes a brand unforgettable.  💡 At Went Global, we live by these principles. Whether it’s a website, a branding campaign, or digital storytelling, our focus is on design that not only looks great but also works beautifully.  Which of these principles speaks to you the most? Let’s talk about elevating your brand.